11/10/2023 0 Comments La vida mas fina meaningTranslated as 'the Fine Life', La Vida Más Fina encourages people to explore the fundamental truth that more fulfilment and joy can be found in just about anything, simply by changing one's outlook. "I love that the campaign stays true to Corona's Hispanic roots and embraces the unapologetic way I live my life," Bad Bunny said.Īs the slogan on every bottle says, Corona is crafted to be La Cerveza Más Fina, 'the Finest Beer', and the new campaign takes this philosophy a step further. Bad Bunny's career has been characterised not only by his creativity and the quality of his art, but also by his ability to crossover into the mainstream and constantly break international barriers, leaving his indelible mark on music and culture. This collaboration with Bad Bunny represents the continuation of a relationship that first began in 2019, when Corona Estéreo Beach served as the presenting sponsor of the second leg of the artist's X100PRE tour, which presented 20 sold-out concerts in major cities across the U.S. The campaign tagline is intentionally in Spanish, symbolising a heightened recognition of Corona's heritage and the growing Hispanic population in the United States. With his ability to overcome barriers and transcend stereotypes, Bad Bunny brings an authentic voice and allows the nearly 100-year-old brand to stay true to its Hispanic roots. The Corona family of brands has teamed up with Puerto Rican reggaeton sensation and crossover artist Bad Bunny to diversify the perspective reflected in its new campaign, 'La Vida Más Fina'.
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